I’m an Executive Creative Director with over 25 years’ experience, at agencies that include adam&eveDDB, Leo Burnett, M&C Saatchi and DDB London.
I’ve been the creative lead on some of Britain’s biggest and most high-profile brands, including Marmite, McDonald’s, Coca Cola, Volkswagen, NatWest and The Financial Times.
As well as commercial brands, I’ve been the Creative Director on The NHS, The Department for Education, The Department for Work and Pensions, the FCA and OFCOM.
As a writer, I’ve created multi award-winning campaigns for Volkswagen, McDonald’s, The Guardian, Magners Cider and the NSPCC.
I love working with clients and the strategic side of what we do. Understanding the business problem, getting under the skin of the brand and knowing its role in the market and what it means to people.
Creating big brand platforms, that can live anywhere, is what I love doing.
I believe in building strong relationships, based on openness, honesty and a shared ambition to make great work, that people might actually like.
As someone much smarter than me once said.
“People don’t engage with advertising. They engage with what interests them.
And sometimes, that’s advertising.”